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mollyfud
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Thanks for posting this, Karoli! You nailed this one hard and brought it home. Let's hope someone listens who matters!
Yes, Republicans have been making a big commotion on Twitter recently, and their efforts are to be commended. But Twitter is the ultimate echo chamber. There's a few dozen of them making all this noise. And because conversation on Twitter never affects anyone not on Twitter (read: 99.9% of the American population), it's not that big of a deal.
Maybe Twitter will one day gain mass appeal (like email), and yes, Republicans may have a head start. But campaigns are about smartly allocating limited resources (yes, even the Obama campaign has limited resources), and Twitter just doesn't have the public mindshare that those of us who actively use Twitter may think it does.
That's what you're missing here. There are lots of independents out
on the network who remain unconvinced.
In my opinion, the lack of use of these tools relates more to a lack
of understanding as to how powerful they are. Culberson gets it. The
Dems really need to get on it.
Twitter is not an echo chamber at all. It's a way of listening and discovering voices on the network, and responding to them.
The Democrats ignore Twitter/identi.ca at their own peril. That format is the single most powerful and disruptive tool in today's communication toolbox.
Once they understand that it's real-time discovery of reaction and action on the network, all bets will be off.
Keep up the good fight, Karoli!